Who needs algorithms when you have inboxes? Email may be an oldie but it’s still a goodie.
You’re scrolling through Instagram, wrestling with an algorithm. You’re bidding on Google ads, competing in an endless auction. You’re chasing engagement on X, hoping your post beats the odds and gets seen.
Meanwhile, one marketing channel still follows the old rules, one that delivers exceptional ROI, and one that big tech doesn’t control: email.
At Growth Experts, we’ve doubled our newsletter subscribers in just two months. Here’s how we did it—and how you can too.
While social media gets all the headlines, email quietly delivers results – every time. Recent research from the United Kingdom shows that for every £1 spent on email marketing, businesses average a £40 return.
But it gets more interesting:
Consider Grammarly’s journey. They transformed from a simple spelling checker into a $13 billion company, largely through sophisticated email marketing. Their strategy was to send out personalised weekly writing insights that users loved to read.
Their “Weekly Writing Update” emails achieve open rates above 50%, more than double the industry average.
Why?
Because they turn user data into personalised value, showing subscribers their writing stats, improvements, and achievements.
If you think about it, every other popular digital channel is often:
Email is independent and direct; best of all, it’s not going anywhere soon.
Think of newsletters like gym workouts. The more reps you do:
You can’t build an audience for content that doesn’t exist. Start writing, start sending.
This has been our most valuable move. Why? Because it:
Forget website pop-ups and footer forms. They’re like GDPR cookie notices—we’ve all learnt to ignore them.
Your email signature is prime real estate. Ensure you include:
We like what Grammarly did with their weekly email insights—so we drew inspiration from it for our own winning template:
“Hey [Name], I write a weekly newsletter covering email marketing, sales techniques, and B2B lead generation. No small-boy stuff. Here’s our latest issue: [LINK]. Could I sign you up?”
Simple. Direct. Effective.
Every time we preview our upcoming newsletter content on social media, we see a jump in subscribers. The reason is simply that people subscribe to values they can see coming.
We’ve been practising what we preach with weekly newsletters, consistent value, and clear messaging. We’re thrilled with the results: double the number of subscribers and engagement rates.
Where else can you get direct access to your audience’s inbox without paying for the privilege?
Need help building your email empire?
As an all-you-can-eat marketing agency, we handle everything from strategy to execution. Your audience is waiting.
We’d love you to share it with your friends, colleagues or your marketing team.
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