Rating your marketing activities

Let’s talk about sales. More specifically, attributing marketing activities to sales.

Typically it takes between 7 and 13 touch points to convert a prospect into a client.

This is also known as the Rule of Seven, which is a marketing principle that Dr. Jeffrey Lant coined in the 1980s. (A nice little piece of general knowledge that you might need at your next pub quiz).

The thing is, not every touch point or marketing activity is weighted the same. If you call someone 7 times trying to sell them something, you know exactly what will happen. ☠️

Here’s a list of marketing activities I’ve rated from 1-5 stars, with 5 stars being the most effective activity you can do.

Notice that the higher the rating, the less scalable the activity is.

Send 1000 cold emails every day? That’s easily automated, but you’ll get a low-value return.

But running an event or getting referrals? Not scalable, but by far the most effective.

Don’t stop the 1 or 2-star activities because every activity counts towards the Rule of Seven, but just know, the higher the number of stars you’ve scored after 7 activities, the higher your likelihood of landing that next sale!

Jason Bagley Founder, Growth Experts

I'm a business builder, the founder of Growth Experts, sometimes public speaker, and a member of the Entrepreneurs’ Organization. Mostly though, I’m just a dad to Eva & Cruz and a husband to Karina.