True Story: How Growth Experts Was Born  

The Firing Squad

Our journey began as a company called Firing Squad. Our superpower? Crafting irresistible cold emails. 

We weren’t just good at it; we were so effective that two of our competitors paid us to teach them our secrets. It was a niche skill that opened doors we never expected.

The Plot Twist

In 2020, Jason sold Firing Squad to a US company. It seemed like a dream come true, but what followed was an 18-month stint working as employees in the company that bought us. 

Let’s just say it wasn’t the entrepreneurial paradise we’d imagined. For a hot minute, we sat looking at our laptops with nothing on our calendars, and while some people can wait for nothing to do, as entrepreneurs, it was not a good feeling. 

The Comeback

This brief hiatus allowed us to reflect on what we really wanted from our business journey. Feeling recharged, we were ready to dive back into the world of marketing. 

We asked ourselves: how could we use our ninja-level cold email skills in a new way? 

This is where our story takes an interesting turn: we quickly realised that creating great copy was just the tip of the iceberg of what our clients needed. We were unintentionally giving them even more work to do because they still had to reformat it for every other marketing activity.  

The Lightbulb Moment

Have you heard of full-service marketing?

Traditionally, clients needing design work would ask several agencies to work on different aspects of a campaign. These days, designers offer a buffet of services where clients benefit from a cohesive creative approach. Through our journey, we’d seen companies juggling multiple marketing and lead generation agencies. It’s a nightmare of different rates, varying availability, and inconsistent quality. 

Sound familiar? 

Our clients wanted help implementing the copy, publishing it, building newsletters, and a whole lot more. We thought: if design agencies do it, why shouldn’t we? And that’s how Growth Experts was born – an all-you-can-eat digital marketing agency. 

The Secret Sauce

Growth Experts isn’t just another digital agency. We’re your one-stop shop for all things growth marketing and lead generation. 

Here’s why:

1. All-You-Can-Eat Model: One flat fee, unlimited services. No more juggling multiple invoices or dealing with surprise costs.
2. Expert-Only Team: Every growth marketer on our team has a minimum of 5 years of experience. It’s not just in our name; it’s in our DNA.
3. Comprehensive Coverage: From copywriting to implementation, and strategy to execution, we’ve got you covered.

Is This You?

If you’re tired of managing multiple providers, dealing with inconsistent quality, or struggling to find reliable expertise when you need it, we should talk. 

We’re here to simplify your growth marketing and lead generation efforts, allowing you to focus on what you do best – running your business.

Let’s Chat

Our journey from cold email specialists to comprehensive digital marketing experts has equipped us to handle all aspects of your growth marketing needs. We’ve been there, we’ve done that, and now we’re here to guide you through the complex world of digital marketing with ease and expertise.

Along the way, we’ve been inspired by fellow entrepreneurs who’ve paved their own paths to success. One such visionary is Carl Bates, a member of Cape Town’s Entrepreneurs Organization and the creator of Sirdar, a wildly successful boardroom advisory service. Carl’s advice for running a successful business resonates deeply with our approach: 1) Build your brand and 2) Document your paperwork…in other words, we’re sticklers for professionalism. 

These principles have been instrumental in shaping Growth Experts into the agency it is today.

Ready to streamline your marketing efforts and work with true Growth Experts? Let’s have a chat. Your all-you-can-eat buffet of digital marketing expertise is just a conversation away.

Taylor Jackson Growth Expert