North Star Strategy Session and AI visibility auditUnderstand
We ask the major AI assistants the questions your buyers ask, record what they say about you and your competitors, and find where their information comes from.
GEO and AI search visibility services Get recommended when buyers ask AI.
Buyers now ask ChatGPT, Gemini, Claude and Perplexity who to hire and what to buy. Generative engine optimisation (GEO) helps those assistants understand your business, trust it and mention it in the answer.
We audit how AI describes you today, fix what it gets wrong and build the content, structure and mentions that make you easier to recommend.
AI assistants that describe you accurately and recommend you.
When a buyer asks an AI assistant for advice, it gives a handful of names. GEO is about making sure yours is one of them, described the way you would describe yourself.
Accurate descriptions
AI assistants get your services, audience, location and strengths right, instead of guessing or using outdated information.
Mentioned for the right questions
You show up when buyers ask about the problems you solve, the services you offer and the alternatives they are comparing.
Cited as a source
Your pages are clear and useful enough that AI tools quote and link to them.
Backed by the wider web
Reviews, listings, articles and mentions on other sites confirm what your own website says.
Visibility you can track
You can see how often and how well AI assistants mention you, and how that changes over time.
The result
A business that AI understands and is comfortable recommending.
What’s included
Everything your AI visibility needs.
We handle GEO from the first audit to ongoing tracking, across your own website and the wider web that AI assistants learn from.
Included
- AI visibility audits
- Buyer prompt and question research
- Brand mention tracking across AI assistants
- Competitor share-of-voice in AI answers
- Citation source research
- Entity and brand clarity
- Organisation and service schema
- FAQ and article schema
- llms.txt files
- AI crawler access checks
- Answer-ready page structure
- Service and solution page rewrites
- Comparison and alternative pages
- FAQ content
- Statistics and original research
- About and expertise pages
- Review and testimonial strategy
- Directory and listing updates
- Third-party mentions and digital PR
- Community and forum presence
- Google AI Overviews optimisation
- Technical SEO foundations
- Monthly AI visibility reporting
We focus GEO on the questions your buyers ask and the assistants they actually use.
How AI decides
Where AI assistants get their answers.
AI assistants piece together what they say about you from several places. GEO means improving all of them, not just your homepage.
Your own website
Clear, well-structured pages that say exactly what you do, who for and why you are different.
Structured data
Schema markup and llms.txt files that spell out the facts in a format machines read easily.
The rest of the web
Reviews, directories, articles, forums and Reddit threads that mention you and confirm your story.
Live search results
Many assistants search the web as they answer, so strong SEO still decides which pages they find.
Curious what AI says about you right now? Our free GEO check shows you in a few minutes.
AI visibility builds on everything else you do.
AI assistants learn from your website, your content and what others say about you. The same Growth Experts team can strengthen all of it as part of one plan.
How we work together
We see what AI says today, then improve it.
GEO becomes part of your wider Growth Experts plan. We start by measuring, because you cannot improve what you have not seen.
1
Priorities included in the first growth planPrioritise
We decide which gaps matter most, from incorrect descriptions to missing mentions, and plan the fixes on and off your site.
Execution begins as priorities are approvedFix and create
We update pages, add structured data, publish answer-ready content and work on the reviews, listings and mentions that support it.
Ongoing through weekly meetings and BasecampTrack and improve
We re-test AI assistants regularly, report on how your visibility is changing and adjust the plan.
How we work
One senior team
The people who research your AI visibility also write the content, update the site and track the results.
One clear plan
GEO sits alongside your SEO, content, website and paid ads, so every piece of work supports how AI sees you.
One monthly fee
GEO is included in the Growth Experts engagement. No separate retainer for a new channel.
A clear weekly rhythm
We meet weekly, manage the work in Basecamp and share what AI assistants are saying about you as it changes.
Questions people ask about GEO.
GEO stands for generative engine optimisation. It is the work of helping AI assistants like ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews understand your business and mention it in their answers.
Let’s make sure AI recommends you.
We’ll audit, improve and track your AI visibility as part of your wider growth marketing plan.