B2B paid ads and PPC management services Google, Reddit and ChatGPT ads that bring in qualified leads.

We plan, build and manage paid campaigns that put your business in front of the right buyers, then send them to pages written to convert.

Campaign planning, ad copy, creative, landing pages, tracking and weekly optimisation are all handled by one senior team.

Talk to us about paid adsSee the platforms we run ↓

Know exactly what your ad spend is doing.

Good paid campaigns are easy to judge. You know what you are spending, what it is bringing in and what happens next. Every rand, pound or dollar has a job.

  1. Ads in front of the right buyers

    Campaigns reach people with a real reason to care, on the platforms where they are searching, asking or researching.

  2. Messages that match the moment

    Ad copy and creative speak to what the buyer is thinking about right then, not a generic brand line.

  3. Landing pages built for the click

    Every campaign points at a page that continues the conversation and makes the next step obvious.

  4. Tracking you can trust

    Conversions, form fills and booked calls are tracked properly, so decisions are based on leads rather than likes.

  5. Spend that keeps getting smarter

    We move budget towards what works and cut what does not, week after week.

  6. The result

    A paid channel you understand and can scale with confidence.

What’s included

Everything your paid campaigns need to perform.

We handle paid ads end to end, from the first plan to the weekly optimisation, including the parts most agencies leave to you.

Included

  • Paid media strategy
  • Channel and budget planning
  • Audience and keyword research
  • Competitor ad research
  • Account audits
  • Account setup and restructures
  • Google Search campaigns
  • Performance Max campaigns
  • YouTube and Demand Gen campaigns
  • Reddit Ads campaigns
  • ChatGPT ads
  • Remarketing and retargeting
  • Ad copywriting
  • Static and video ad creative
  • Offer and lead magnet planning
  • Campaign landing pages
  • Landing page copy and design
  • Conversion tracking setup
  • Google Tag Manager and GA4
  • Platform pixels and conversion APIs
  • CRM and offline conversion tracking
  • Bid and budget management
  • Negative keywords and exclusions
  • Ad and landing page A/B testing
  • Weekly optimisation
  • Monthly performance reporting
  • Pipeline and cost-per-lead reporting

We pick the platforms and the mix based on where your buyers are, what you sell and the budget that makes sense.

Talk to us about paid ads

Where we run ads

Three platforms, picked for how B2B buyers behave.

Buyers search Google, ask peers on Reddit and, more and more, ask ChatGPT for recommendations. We run campaigns on all three, and choose the mix based on your audience and offer.

Not sure which platform suits you? That is the first thing we work out together.

Results

What paid ads have done for our clients.

For one B2B software client we run Reddit and ChatGPT ads side by side. In the 30 days to 7 October 2026, Reddit delivered 7,235 clicks at $0.18 each, and ChatGPT’s cost per click fell 45% over its latest 14 days.

What we report on

  • Cost per lead and cost per booked call
  • Lead quality, checked with your sales team
  • Pipeline and revenue influenced by paid
  • Spend, clicks and conversion rate by campaign
  • What we tested, learnt and changed

How we work together

We plan the spend, launch carefully and keep improving.

Paid ads become part of your wider Growth Experts plan. We start small enough to learn quickly, then scale what works.

North Star Strategy SessionUnderstand

We learn what you sell, who buys it and what a good lead is worth. We review any existing ad accounts, tracking, landing pages and past results.

1
Channel plan included in the first growth planPlan

We pick the platforms, audiences, offers and budget, and agree how success will be measured before any money is spent.

2
Campaigns live as soon as tracking is in placeBuild and launch

We set up tracking, write the ads, build the landing pages and launch the campaigns. You approve the plan, the copy and the spend.

3
Ongoing through weekly meetings and BasecampOptimise

We review performance weekly, test new ads and pages, shift budget towards what works and report on leads and pipeline.

4

How we work

  1. One senior team

    The people who plan your campaigns also write the ads, build the landing pages and read the numbers. No junior account managers in the middle.

  2. One clear plan

    Paid ads sit alongside your website, content, email and sales follow-up, so the clicks you pay for land somewhere ready for them.

  3. One monthly fee

    Campaign management is included in the Growth Experts engagement. No percentage-of-spend fees. Ad spend is paid directly to the platform and agreed with you first.

  4. A clear weekly rhythm

    We meet weekly, manage the work in Basecamp and talk about leads and pipeline, not just clicks and impressions.

Questions people ask before we touch the ad budget.

No. Our fee covers planning, building and managing the campaigns. Ad spend is paid directly to Google, Reddit or OpenAI from your own account, and we agree the budget with you before anything goes live.

Let’s make every click count.

We’ll plan, build and manage your paid campaigns as part of your wider growth marketing plan.

Book a discovery call