Reddit Ads

B2B Reddit Ads management services Reach buyers where they ask each other for advice.

Your buyers are on Reddit, asking for tool recommendations, comparing providers and sharing what worked. We run Reddit Ads campaigns that show up in those communities with something worth reading.

We run Reddit Ads for clients and for Growth Experts, so we know what the platform rewards and what Redditors scroll straight past.

Talk to us about Reddit Ads

Reddit Ads that people actually engage with.

Reddit rewards honesty and punishes anything that smells like a sales pitch. Done well, it puts you in front of engaged, niche audiences that are hard to reach anywhere else, often at a lower cost per click than the bigger platforms.

  1. In the right communities

    Your ads appear in the subreddits and conversations where your buyers already talk about the problem you solve.

  2. Ads that read like Reddit

    Plain, useful, slightly human copy that fits the feed rather than fighting it.

  3. Offers worth clicking

    Guides, tools, trials and honest comparisons that give Redditors a reason to find out more.

  4. Comments handled properly

    Questions get answered and criticism gets a sensible reply, so the comment section works for you.

  5. Results you can measure

    The Reddit Pixel and Conversions API track sign-ups and leads, so we know which communities are worth the spend.

  6. The result

    A paid channel your competitors probably are not using yet, reaching buyers in a place they trust.

What’s included

Everything your Reddit Ads campaigns need.

We handle Reddit Ads end to end, from finding the right communities to writing ads that belong there.

Included

  • Reddit Ads account setup
  • Community and subreddit research
  • Audience and buyer-language research
  • Subreddit targeting
  • Interest targeting
  • Keyword and conversation targeting
  • Lookalike and custom audiences
  • Retargeting
  • Campaign and budget planning
  • Native ad copywriting
  • Headline and hook testing
  • Image and carousel creative
  • Video ad creative
  • Conversation ad placements
  • Offer and lead magnet planning
  • Campaign landing pages
  • Reddit Pixel setup
  • Conversions API setup
  • Comment monitoring and replies
  • Bid and budget management
  • Weekly optimisation
  • Community-level performance reviews
  • Monthly reporting
  • Cost-per-lead and pipeline reporting

We build Reddit campaigns around the communities your buyers trust and the offers they actually want.

Talk to us about Reddit Ads

Results

What Reddit Ads did for a B2B software client.

We started with a pilot campaign in August 2026, promoted a webinar, then built campaigns around the pain points the client’s buyers talk about on Reddit, in South Africa and the US. In the 30 days to 7 October 2026, $1,310 of spend bought 925,824 impressions and 7,235 clicks.

What we look at every week

  • Performance by subreddit and keyword
  • Click-through rate by headline and creative
  • Cost per click and cost per lead
  • Comment sentiment and questions
  • Lead quality feedback from sales
Reddit Ads Manager dashboard showing $1,310.41 spent, 925,824 impressions, 7,235 clicks, $0.18 CPC and 0.781% CTR from 8 September to 7 October 2026, with four campaigns listed

How we work together

We listen to the communities first, then advertise.

Reddit Ads become part of your wider Growth Experts plan. We spend time understanding the communities before we spend your budget in them.

North Star Strategy SessionUnderstand

We learn who your buyers are, then research the subreddits they use, the questions they ask and the language they use to describe the problem.

1
Channel plan included in the first growth planPlan

We choose the communities, targeting, offers and starting budget, and agree what success looks like.

2
Campaigns live as soon as tracking is in placeBuild and launch

We set up the Reddit Pixel and Conversions API, write the ads, build the landing pages and launch once you have approved them.

3
Ongoing through weekly meetings and BasecampOptimise

We review performance by community every week, test new hooks and creative, reply to comments and move budget to what works.

4

How we work

  1. One senior team

    The people who plan your campaigns also write the ads, build the landing pages and read the numbers. No junior account managers in the middle.

  2. One clear plan

    Paid ads sit alongside your website, content, email and sales follow-up, so the clicks you pay for land somewhere ready for them.

  3. One monthly fee

    Campaign management is included in the Growth Experts engagement. No percentage-of-spend fees. Ad spend is paid directly to the platform and agreed with you first.

  4. A clear weekly rhythm

    We meet weekly, manage the work in Basecamp and talk about leads and pipeline, not just clicks and impressions.

Questions people ask about Reddit Ads.

It can work very well. Reddit has active communities for software, marketing, finance, engineering, operations and most other professions. If your buyers ask peers for advice online, there is a good chance they do it on Reddit.

Let’s get you into the conversation.

We’ll find the communities, write the ads and manage your Reddit campaigns as part of your wider growth marketing plan.

Book a discovery call