Email marketing and newsletter servicesFor businesses with something worth saying.
We create newsletters, campaigns, nurture emails and automations that keep your business visible, support sales and give customers a reason to stay engaged.
From strategy and ideas to writing, design, setup, sending and reporting, it’s all handled by one senior team.
Great email marketing should not depend on somebody finding time to write the next newsletter. There is a clear plan, the work gets sent consistently and every email has a reason to exist.
01
Consistent newsletters and campaigns
Newsletters and email campaigns are planned ahead, created on time and sent often enough to keep your business visible.
02
Email copy that sounds like you
Every email sounds like it came from your business: clear, informed and human, even when our team has done the work behind it.
03
More relevant emails
Prospects, customers and past clients receive emails that reflect what they need and where they are in the relationship.
04
Email follow-up that supports sales
Important actions lead to a sensible next step, whether that is another email, a useful resource or a conversation with your sales team.
05
Email marketing that keeps improving
We use performance, replies and customer behaviour to decide what to repeat, change or stop.
The result
Email marketing that gets done consistently, supports sales and keeps your business relevant to the people you want to reach.
What’s included
Everything you need to run email marketing properly.
We handle your email marketing from start to finish, including the strategy, planning, writing, design, setup, sending and ongoing improvement.
Included
Email marketing strategy
Audience and lifecycle planning
Newsletter and campaign calendars
Topic and angle development
Platform and workflow recommendations
Newsletter planning and creation
Campaign email copy and design
Product, event and offer emails
Re-engagement campaigns
Reusable campaign formats
Lead nurture sequences
Customer onboarding emails
Lifecycle and retention email
Follow-up sequences
One-to-one sales and customer templates
Platform setup and improvement
Audience segmentation
CRM and email integration
Trigger and automation setup
List management and hygiene
Email voice and style development
Copywriting and editing
Subject lines and preview text
Calls to action
Content repurposing for email
Deliverability checks
A/B testing
Performance reporting
Content and sequence reviews
Ongoing optimisation recommendations
We build the right mix of newsletters, campaigns, automations and email marketing support around your audience, business goals and existing setup.
We can work with the email platform you already use.
We will see what your current platform can do and improve the setup where needed. If you are starting fresh or need a better fit, we will recommend a tool that suits your goals, data and team.
We have hands-on experience with dedicated email marketing platforms, newsletter tools and CRMs with email built in.
Mailchimp
beehiiv
Campaign Monitor
HubSpot
Kit
ActiveCampaign
Brevo
Using something else? Ask us. There is a good chance we can work with it.
Great email marketing needs more than great emails.
A strong email campaign may need a clearer offer, a landing page, better CRM data or timely follow-up from sales. The same Growth Experts team can handle it all as part of your entire growth marketing plan.
We understand your business, set the priorities and get to work.
Email marketing becomes part of your wider Growth Experts plan. We use a clear process, then prioritise the work around your audience, your current setup and what the business needs to achieve.
North Star Strategy SessionUnderstand
We learn how your business sells, who you need to reach and what role email marketing should play. We also review your platform, lists, existing automations and the emails you are already sending.
1
Priorities included in the first growth planPrioritise
We decide what will make the biggest difference first. That may be establishing a newsletter rhythm, building a nurture sequence, improving segmentation or strengthening the follow-up between marketing and sales.
2
Execution begins as priorities are approvedCreate and launch
We write, design, build, test and send the work. Your team provides the business context and approves the message. We handle everything needed to get it done.
3
Ongoing through weekly meetings and BasecampLearn and improve
We review performance, replies, conversions and movement through the customer journey. Then we decide what to repeat, improve or stop.
4
How we work
01
One senior team
The people helping to make the decisions also deliver the work. You are not briefing an account manager who passes everything to somebody else.
02
One clear plan
Email marketing sits alongside your content, website, CRM, campaigns and sales activity, so the right work happens in the right order.
03
One monthly fee
Strategy and execution are included in the Growth Experts engagement. You do not need a new proposal every time an email requires a landing page, form update or CRM workflow.
04
A clear weekly rhythm
We meet weekly, manage the work in Basecamp and keep you close to the important decisions without making you responsible for chasing delivery.
Questions people ask before handing us the send button.
We can handle the full email marketing process: planning, writing, editing, design, building, testing, sending and reporting. If your internal team wants to own part of the work, we can divide responsibilities clearly and work alongside them.
No. Email newsletters can be part of the work, but we also handle email campaigns, nurture sequences, customer onboarding, lifecycle emails, re-engagement campaigns and practical templates for sales or customer teams.
Usually, yes. We have experience across tools including Mailchimp, beehiiv, Campaign Monitor, HubSpot, Kit, ActiveCampaign and Brevo. We will review your setup before recommending that you keep it, improve it or move.
Yes. We learn how your business speaks, review the material that already sounds right and develop clear guidelines for your email marketing. Nothing is sent without the approval process we agree with you.
It depends on your audience, what you have to say and what you need your email marketing to achieve. We would rather establish a rhythm your business can sustain than chase an arbitrary weekly target.
Yes. We can improve signup points, landing pages, lead magnets, data capture and segmentation. We focus on attracting relevant people who want to hear from your business, not simply making the list look bigger.
We look at delivery, engagement, replies, conversions and movement through the customer journey. The exact measures depend on the email's job. A customer onboarding sequence should not be judged by the same result as an event campaign or founder newsletter.
Yes. We can review list health, authentication, sending practices, content and platform setup, then make or coordinate the improvements within our control. We cannot promise a perfect deliverability score, but we can help build a healthier and more reliable sending setup.
At the start, we need access to the right people, existing material, platform data and business context. After that, your main responsibilities are to share useful input and approve the work. We handle the planning, creation and follow-through.
No. Email marketing forms part of the broader Growth Experts engagement. We decide how it can best support your business goals, then bring in the strategy, writing, design and systems support needed to make it happen.
Let’s make email marketing one of the strongest parts of your business.
We’ll plan, create, send and improve it, all as part of your wider growth marketing plan.