B2B Google Ads management services Be there when buyers search for what you sell.

We plan, build and manage Google Ads campaigns that put your business in front of people who are already searching for a solution, then send them to pages written to convert.

Keyword research, ad copy, landing pages, conversion tracking and weekly optimisation are all handled by one senior team.

Talk to us about Google Ads

Google Ads you can see paying off.

Google is where buyers go when they already know they have a problem. Good campaigns meet them there with the right message and a clear next step, at a cost that makes sense.

  1. Showing up for the searches that matter

    Your ads appear for the high-intent searches your buyers actually use, not every loosely related phrase.

  2. Less wasted spend

    Negative keywords, tight match types and sensible structure keep budget away from searches that will never buy.

  3. Ads people want to click

    Copy that speaks to the problem behind the search, with offers worth responding to.

  4. Leads you can trace

    Form fills, calls and booked meetings are tracked back to the campaign and keyword that brought them in.

  5. Smarter bidding over time

    Better conversion data helps Google's bidding find more of the right people, at a lower cost.

  6. The result

    A Google Ads account you understand, with spend going to the searches that bring in business.

What’s included

Everything your Google Ads account needs.

We handle the full account: the structure, the words, the tracking and the weekly work of making it better.

Included

  • Google Ads account audits
  • Account setup and restructures
  • Keyword and search-intent research
  • Competitor ad research
  • Search campaigns
  • Performance Max campaigns
  • Demand Gen campaigns
  • YouTube campaigns
  • Display and remarketing
  • Brand campaign protection
  • Responsive search ad copy
  • Assets, sitelinks and extensions
  • Negative keyword management
  • Audience and customer-list targeting
  • Bid strategy and budget management
  • Location and schedule targeting
  • Campaign landing pages
  • Landing page A/B testing
  • Google Tag Manager setup
  • GA4 conversion tracking
  • Enhanced conversions
  • Offline conversion imports from your CRM
  • Search term reviews
  • Weekly optimisation
  • Monthly reporting
  • Cost-per-lead and pipeline reporting

We shape the account around your offer, your market and the leads your sales team actually wants.

Talk to us about Google Ads

How we work together

We get the foundations right, then scale what works.

Google Ads become part of your wider Growth Experts plan. Tracking and structure come first, because everything else depends on them.

North Star Strategy SessionUnderstand

We learn what you sell, who searches for it and what a lead is worth. If you already run Google Ads, we audit the account, tracking and search terms.

1
Account plan included in the first growth planPlan

We map the keywords, campaign structure, offers and landing pages, and agree the starting budget and the numbers that define success.

2
Campaigns live as soon as tracking is in placeBuild and launch

We set up conversion tracking, build the campaigns, write the ads and landing pages, and launch once you have approved them.

3
Ongoing through weekly meetings and BasecampOptimise

We review search terms, bids, ads and pages every week, cut waste, test new ideas and report on leads and pipeline.

4

How we work

  1. One senior team

    The people who plan your campaigns also write the ads, build the landing pages and read the numbers. No junior account managers in the middle.

  2. One clear plan

    Paid ads sit alongside your website, content, email and sales follow-up, so the clicks you pay for land somewhere ready for them.

  3. One monthly fee

    Campaign management is included in the Growth Experts engagement. No percentage-of-spend fees. Ad spend is paid directly to the platform and agreed with you first.

  4. A clear weekly rhythm

    We meet weekly, manage the work in Basecamp and talk about leads and pipeline, not just clicks and impressions.

Questions people ask about Google Ads.

No. Our fee covers planning, building and managing your campaigns. Ad spend is billed by Google directly to your account, and we agree the budget with you first.

Let’s get you found by buyers who are ready.

We’ll plan, build and manage your Google Ads as part of your wider growth marketing plan.

Book a discovery call