What we look at every week
- Which topics and conversations trigger your ads
- Click-through rate by message
- Cost per click and cost per lead
- Landing page conversion rate
- How ChatGPT leads compare with other channels
ChatGPT Ads
ChatGPT ads management services Reach buyers while they research with AI.
More and more buyers ask ChatGPT what to buy and who to hire. ChatGPT ads let you show up in those conversations, next to the answer, with a clear reason to find out more.
We set up and manage ChatGPT ad campaigns for clients now, so you can learn the channel early while costs and competition are still low.
A head start on the next big ad channel.
ChatGPT ads are new, and most of your competitors have not tried them yet. Getting in early means lower competition, real learning and a channel that is already working for you when everyone else arrives.
In front of buyers mid-research
Your ads appear when people ask ChatGPT about the problems you solve, at the moment they are weighing up options.
Ads that add to the answer
Clear, helpful copy that makes sense next to a ChatGPT response, rather than interrupting it.
A landing page that continues the conversation
Visitors arrive on a page that picks up where ChatGPT left off and makes the next step obvious.
Measured from day one
OpenAI's pixel and Conversions API track sign-ups and leads, so early results are based on evidence.
Lessons you can use elsewhere
What we learn about how buyers ask AI for help also sharpens your website, content and GEO work.
The result
An early, measurable position on a channel your buyers are already using every day.
What’s included
Everything your ChatGPT ad campaigns need.
We handle ChatGPT ads from the first test to ongoing management, and keep up with a platform that changes month to month.
Included
- Channel fit and budget review
- OpenAI Ads Manager account setup
- Buyer question and prompt research
- Topic and context planning
- Campaign structure
- Ad copywriting
- Ad creative
- Offer and lead magnet planning
- Campaign landing pages
- Landing page testing
- OpenAI pixel setup
- Conversions API setup
- CPC and CPM bid management
- Budget pacing
- Weekly optimisation
- Platform updates and new features
- Monthly reporting
- Cost-per-lead and pipeline reporting
- Alignment with GEO and AI visibility work
We start with a focused test, then grow the budget once we know what your buyers respond to.
How ChatGPT ads work
A different kind of ad, for a different kind of search.
ChatGPT ads are not keyword ads in a new place. They behave differently, and the campaigns need to be planned differently.
Matched to the conversation
Ads are matched to what someone is talking to ChatGPT about, so we plan around topics and buyer questions rather than keyword lists.
Separate from the answer
Ads are clearly labelled and sit apart from ChatGPT's response. They do not change what ChatGPT says, which is why GEO still matters.
Shown to a specific audience
Ads currently appear for logged-in adults on ChatGPT's Free and Go plans, not paid Plus, Pro or business accounts.
Still being built
Targeting, formats and reporting are changing fast. We keep up with each update so your campaigns use what is new.
Want ChatGPT to mention you in the answer itself? That is what our GEO work is for.
Results
What ChatGPT ads are doing for a B2B software client.
We run ChatGPT ads alongside Reddit Ads for the same B2B software client. In the 14 days to 8 October 2026, compared with the 14 days before, clicks grew more than tenfold and the cost per click fell by 45% while we refined topics and messages.
Show up in the ads and in the answers.
ChatGPT ads put you next to the answer. GEO helps get you into it. Add a strong landing page and clean tracking, and you have the full picture. The same Growth Experts team can handle all of it.
How we work together
We test carefully, learn quickly and scale what works.
ChatGPT ads become part of your wider Growth Experts plan. Because the channel is new, we treat the first few weeks as a structured test.
North Star Strategy SessionUnderstand
We learn what you sell and who buys it, then research the questions your buyers ask ChatGPT and whether the channel suits your market.
Test plan included in the first growth planPlan the test
We agree the topics, offers, landing pages, starting budget and what we need to learn before scaling.
Campaigns live as soon as tracking is in placeBuild and launch
We set up Ads Manager, the pixel and Conversions API, write the ads and build the landing pages, then launch once you approve.
Ongoing through weekly meetings and BasecampLearn and scale
We review results weekly, try new messages and topics, and grow the budget where ChatGPT is bringing in good leads.
How we work
One senior team
The people who plan your campaigns also write the ads, build the landing pages and read the numbers. No junior account managers in the middle.
One clear plan
Paid ads sit alongside your website, content, email and sales follow-up, so the clicks you pay for land somewhere ready for them.
One monthly fee
Campaign management is included in the Growth Experts engagement. No percentage-of-spend fees. Ad spend is paid directly to the platform and agreed with you first.
A clear weekly rhythm
We meet weekly, manage the work in Basecamp and talk about leads and pipeline, not just clicks and impressions.
Questions people ask about ChatGPT ads.
OpenAI opened its self-serve Ads Manager to businesses in 2026, starting in the US, and access is expanding. We check availability for your market and handle the account setup.
Let’s get you in front of buyers who ask AI.
We’ll set up, test and manage your ChatGPT ads as part of your wider growth marketing plan.