Lessons From Top Email Marketing Specialists

Here's how to leverage social proof in your email campaigns to build credibility and drive growth.

Successful email-only businesses like The Hustle, Morning Brew, and The Milk Road, which have been valued in the millions, show the potential of email marketing and email campaigns.

Email marketing is stronger than ever. In 2022, there were 4.26 billion email users worldwide, with about 100 million new users every year. Read that again. 4.26 billion. These stats are pretty mind blowing!

Email engagement is also on the rise. Successful email-only businesses like The Hustle, Morning Brew, and The Milk Road, which have been valued in the millions, show the potential of email marketing and email campaigns.

When Email Marketing Campaigns Fail

The truth is, companies underestimate the power of email by about 90%. In the same way we are said to use only 10% of our brain’s true potential, the majority of companies crank email newsletters out without much effort and are disappointed when they don’t get results. And so, like like when we apply our minds to a problem and come up with innovative solutions, those who invest time and creativity in their emails really do see the returns.

Lessons From Rock Star Newsletter Marketers

So, what’s the secret to writing a successful newsletter? How do the best in the business do it? The Morning Brew, App Sumo, and The Hustle are ahead of the curve when it comes to email marketing. We’ve sneakily studied their tactics and have included a bunch of tips here to use in order to enhance your email marketing:

Follow the Leaders

The Hustle: Known for its smart content on business and technology, The Hustle keeps readers engaged with clear and concise writing.
The Milk Road: A daily newsletter about cryptocurrency, The Milk Road is great at creating engaging content. It does this so well that its many readers are drawn to its writing quality, with crypto news being a secondary interest.
5 Tweet Tuesday: Curated by App Sumo, this newsletter is another example of interesting and engaging content, high praise for its ability to captivate readers.
Sunday Snippets: Written by Ali Abdaal, this newsletter feels like a friendly message, sharing insights on business, life successes, and challenges.
Growth Experts: If you’re not on our mailing list yet – you should be! Our founder Jason writes it every week, and it’s pretty decent, if we do say so ourselves.

You’ve Got Mail

A good idea is to follow these expert newsletters to see if you can spot the tactics described in the points above. Test them out in your own writing – and here’s a neat trick – ask a colleague to read it back to you out loud. If you find your mind wandering, then go back and write it again.

We’ve Got Mail

Email marketing is a powerful tool for businesses – but you need to use it to its full potential to get the best results. And now it’s your turn – if you have a favorite newsletter, share it with us! We’d love to hear what inspires you as we explore the world of email marketing together.

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